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Centro de Información sobre Empresas y Derechos Humanos
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Centre de Ressources sur les Entreprises et les Droits de l'Homme
Site last updated Thu 20 Nov 2008
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Title: Letter from the President of Pabst Brewing Co.
link status: missing location
Visit: Letter from the President of Pabst Brewing Co.
Author:
Pabst Brewing Co.
Dated:
07 Dec 2001
[explaining that the billboard in Tibet, which said "Pabst Blue Ribbon celebrates the 50th anniversary of the peaceful liberation of Tibet", has been removed by the Pabst licensee in China]
Title: revised letter from Pabst Brewing Co. CEO about Pabst advertising campaign in Tibet stating "Pabst Blue Ribbon celebrates the 50th anniversary of the peaceful liberation of Tibet"
link status: missing location
Visit: revised letter from Pabst Brewing Co. CEO about Pabst advertising campaign in Tibet stating "Pabst Blue Ribbon celebrates the 50th anniversary of the peaceful liberation of Tibet"
Author:
Brian Kovalchuk, Chief Executive Officer, Pabst Brewing Co.
Dated:
09 Nov 2001
It has come to our attention that there is an advertising and promotion campaign in Tibet that some people find objectionable. This campaign celebrates the "peaceful liberation of Tibet," which Tibetans and supporters state was actually an invasion of an independent nation. This advertising campaign is the responsibility of our licensee in China. Pabst would not engage in this type of a campaign. Pabst Brewing Company does not have any approval rights for advertising and promotion under the existing license agreement. None-the-less we have communicated with our licensee about the situation. We will also work to improve our controls over the use of our name in the future.
Title: Letter from Pabst Brewing Co. CEO about Pabst advertising campaign in Tibet stating "Pabst Blue Ribbon celebrates the 50th anniversary of the peaceful liberation of Tibet"
link status: unknown
Visit: Letter from Pabst Brewing Co. CEO about Pabst advertising campaign in Tibet stating "Pabst Blue Ribbon celebrates the 50th anniversary of the peaceful liberation of Tibet"
Author:
Brian Kovalchuk, Chief Executive Officer, Pabst Brewing Co.
Dated:
06 Nov 2001
It has come to our attention that there is an advertising and promotion campaign in Tibet that some people find objectionable. This campaign celebrates the "peaceful liberation of Tibet" and is the object of Pro-Tibetan independence activists. This advertising campaign is the responsibility of our licensee in China. Pabst would not engage in this type of a campaign. Pabst Brewing Company does not have any approval rights for advertising and promotion under the existing license agreement. None-the-less we have communicated with our licensee about the situation.
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