Business & Human Rights Resource Centre: Dream for Darfur 2

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Site last updated Fri 16 May 2008

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Main Content: Dream for Darfur 2

Dream for Darfur - second Olympic Corporate Sponsor Darfur Report Card

In April 2008, Dream for Darfur issued a second "report card" grading 19 Olympic corporate sponsors on the steps they had taken "to help bring security to war-torn Darfur", including asking companies "to call for indicted Sudanese war criminals to be banned from the Games, contact the Chinese government about the genocide, work with the IOC [Intl. Olympic Committee] and each other to craft a meaningful action or urge the UN to deploy the full protection force without further delay."  Sixteen of the 19 companies graded received a "D" or "F".  Of the 19, "Adidas, Kodak and McDonald’s alone urged the UN and international community to address the genocide, or took other actions" according to Dream for Darfur.

(The first report card, issued by Dream for Darfur in November 2007, is available here, together with responses by the companies.)

See:

- The Big Chill: Too Scared to Speak, Olympic Sponsors Still Silent on Darfur - Dream for Darfur, 23 Apr 2008

- Darfur activists target Olympic sponsors, launch protests - AFP, 26 Apr 2008

- Olympic Sponsor Report Card: Most Flunk - Mia Farrow, in Huffington Post, 24 Apr 2008
 

Section II [PDF] of the full report includes each company's response to the actions that Dream for Darfur urged.
 

Several companies responded publicly to this report card:

- Companies Return Criticism From Darfur Group - Stephanie Clifford, New York Times, 25 Apr 2008 - with responses by Adidas, Anheuser-Busch, Coca-Cola, General Electric, Johnson & Johnson, Visa

- "We help Darfur but do not harm the Olympics" - Neville Isdell, chairman & CEO of Coca-Cola, in Financial Times, 17 Apr 2008


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