[S]portswear brand Adidas…attempted to repel criticism when staff at a flagship store blocked protesters from targeting “sweatshop” Games merchandise…campaigners attached “34p” tags to Adidas products at stores around Britain – the minimal hourly wage rate for Indonesian workers making the brand’s goods…The UK-wide protests took place as…[it was] alleged that Adidas workers earn only £10 a week basic pay to make official merchandise for the Olympics…Adidas published a defensive blog on its website from William Anderson, head of social and environmental affairs for the Asia Pacific region, seeking to justify the 34p an hour pay rate…The blog exposed that workers supplying Adidas could in fact be paid even less than 34p an hour…The charity is calling on Adidas to tackle the abuse of workers’ rights in its supplier factories, as well as demanding a living wage, decent conditions and trade union rights for its suppliers’ workers.