"Bangladesh apparel prices drop nearly 4% in EU amid weak demand, rival push", 14 February 2026

In Bangladesh's largest export market, the European Union (EU), apparel unit prices fell 3.84% in 2025 compared to 2024, amid sluggish European demand and aggressive competition from major exporters like China and India.

Analysts say this surge was partly driven by US tariff barriers, pushing non-US shipments toward Europe.

Eurostat data...shows EU apparel imports grew 2.10% to €90 billion last year, driven by a 13.78% rise in volume, while average unit prices dropped 10.27%.

Bangladesh's apparel exports to the EU [saw] a 6% growth – but unit prices fell 3.84%...December alone saw a 12% year-on-year drop in unit prices.

Fazlul Haque, managing director of Plummy Fashions, told The Business Standard, "Demand in Europe has not increased much, while due to higher tariffs in the US, countries like China are exporting less there and pushing more into the European market to offset losses. As a result, prices are falling, and we are also forced to sell at lower prices."

China's apparel exports to the EU rose 1.17% in value to €26.58 billion, despite a 9.38% fall in unit prices. Mohammad Abdur Razzaque, chairman of Research and Policy Integration for Development (RAPID), said, "Demand has not grown much as some European countries are under economic pressure. At the same time, US tariffs are pushing exporters into Europe, which is affecting prices."...

Eurostat shows unit prices fell for almost all major exporters except Vietnam, whose exports rose 10% with a 4.51% unit price increase.