"Indian textile exporters turn to Europe, offer discounts to offset US tariffs", Anmol Choubey, 14 October 2025

Indian textile exporters are seeking new buyers in Europe and offering discounts to existing U.S. customers to cushion the blow from steep U.S. tariffs of as much as 50%, industry executives said...

A Mumbai-based garment exporter...said his company was prioritising diversification into European Union markets and that an early trade deal with the bloc would help boost shipments from India.

Trade talks between India and the EU have entered a decisive phase, as their teams work intensively to meet a year-end target for signing a free trade pact...

Exporters are also keen to reduce their dependence on the United States, Mehta added...

Some exporters have started offering discounts to retain U.S. customers, said Vijay Kumar Agarwal, chairman of Mumbai-based Creative Group, whose U.S. exports make up 89% of its total shipments.

If U.S. tariffs continue to bite, the company could lose 6,000 to 7,000 of its 15,000 workers, and after six months may consider moving production to Oman or neighbouring Bangladesh, Agarwal said.