After spending decades competing on price, a growing number of retailers are now focusing new marketing efforts on people...who care just enough about social values to be selective in how they shop... Companies also have to worry more today about their role in the global economy, and how their reputation can be affected by events thousands of miles away. [refers to Home Depot, Eddie Bauer, Staples, McDonald’s, Wal-Mart, Target, OfficeMax, Gap, Costco, Green Mountain Coffee Roasters, Newman’s Own Organics]