This report shows how entrepreneurs can serve the poor as clients and customers and can also include the poor as producers, employees and business owners. It gives many examples of firms that—by doing business with the poor—are generating profits, creating new growth potential and improving poor people’s lives…Business with the poor can create value for all. [Case studies: A to Z Textiles, Amanco, Amanz’abantu, ANZ Bank, Aspen Pharmacare, Association of Private Water Operators, Association des producteurs de noix de cajou, CelTel, Coco Technologies, Collecteurs Susu – Barclays, Commerce équitable du cotton, Construmex, Danone, Denmor Garments, DTC Tyczyn, Edu-Loan, Électrification rurale, Forus Bank, Huatai, Integrated Tamale Food Company, Juan Valdez, K-Rep Bank, Lafarge, LYDEC, Manila Water (joint venture Ayala, Mitsubishi Corp. & United Utilities), Mibanco, Money Express, M-Pesa, Mt Plaisir Estate Hotel, Narayana Hrudayalaya, Natura, Nedbank, RMB/FirstRand, New Tirupur Area Development Corp., PEC Luban, Pésinet, Petstar, Procter & Gamble, Rajawali, RiteMed, Sadia, Sanofi-aventis, SEKEM, SIWA, Smart, Sulabh, HealthStore, Tiviski Dairy, Tsinghua Tongfang (THTF), VidaGas, Votorantim Celulose e Papel]