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29 Jan 2024

PepsiCo allegedly bans references to Ukraine & its armed forces in ads to not alienate Russian market; co. didn't respond

According Ukrainian media, PepsiCo banned references to Ukraine and its armed forces in company's advertising campaigns. The company allegedly did it in an attempt to avoid harming its business at the profitable Russian market.

Business & Human Rights Resource Centre reached out to PepsiCo. The company did not respond.