Uganda Tourism Board (UTB) is a statutory organization established by Uganda Tourism Board Statute of 1994 and reconstituted in the Tourism Act 2008 responsible for sustainably promoting Uganda as a Competitive Tourism Destination for Inclusive Development. UTB strives to demonstrate professionalism in all its operations, build new processes, ideas and services and to respond to existing challenges in offering the tourism services.

Key mandates of UTB includes among others, fostering cooperation among key stakeholders in the tourism sector, marketing tourism sector, encouraging investment in the sector, promoting education, training and research, developing and monitoring standards in the tourism sector.