[Original article in Chinese. Title translation, and following summary of the article's key points, provided by Business & Human Rights Resource Centre.] A survey conducted by Oxfam Hong Kong revealed that 78% in the household income bracket of HK$20,000 and above are willing to buy fair-trade products. But only 38% have actually bought them, given that these products are not readily available in most retail outlets such as Park'n Shop and Wellcome supermarkets. John Sayer, Director General of Oxfam Hong Kong, said that the survey shows fair-trade products have a strong market potential. Fair-trade products are sold at fair prices and their revenue is directly channeled back to suppliers, in a bid to alleviate worldwide poverty suffered by farmers.