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Article

28 Feb 2009

Author:
Harish Bijoor, CEO, Harish Bijoor Consults, in Tehelka [India]

A Tale Of Two Countries [India]

[D]oes Rich India do enough for the poor? The answer is a resounding NO!...Mostly, it’s...a wee bit of cheque-book philanthropy, usually for CSR brownie points. Look deeply into one defining ratio in the books of companies: net profit to that of CSR expenditure. The percentage looks very-very nano in most.