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Activists burst occupation profiteer SodaStream’s “feel-good” bubble (Israel & Palestine)

Author: Ali Abunimah, Electronic Intifada , Published on: 20 November 2013

[Business & Human Rights Resource Centre invited Soda Stream to respond. SodaStream declined to respond] SodaStream...the soft-drink machine is manufactured in Maale Adumim, one of Israel’s illegal West Bank colonies where Palestinian workers, with few other options under brutal Israeli military occupation, have said they are treated “like slaves.”...As the occupation-profiteering company steps up its aggressive marketing, activists are also gearing up for the Boycott SodaStream Days of Action from 29 November to 10 December...The video urges people to “Join the coalition of Christians, Muslims and Jews, and many others, asking shoppers to boycott SodaStream and asking Target and others stores to de-shelve SodaStream products.”

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Related companies: SodaStream Target