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Adidas and Nike pay record-breaking amounts to footballers, but deny decent wages to women stitching their shirts
Author: Clean Clothes Campaign, Published on: 13 June 2018
While millions of people are getting ready to cheer their favorite teams during the Football World Cup, a report by Éthique sur l’étiquette and Clean Clothes Campaign, ‘Foul Play’, reveals that adidas and Nike, major sponsors of the global event, pay poverty wages to the thousands of women in their supply chain that sew the football shirts and shoes of players and supporters. The World Cup is the main stage for adidas and Nike’s intense competition for sponsorships. Together they sponsor 22 out of the 32 teams. Over the last decade, budgets for marketing and sponsorships have doubled in value. In a record-breaking new contract, the German team will even receive 65 million per year from adidas until the next World Cup, which is three times as much as under the previous contract that expires this year. The French national team negotiated a no less astonishing 50.5 million sponsorship with sports giant Nike.