Baidu picks Microsoft for English search [China]

Author: Jason Subler & Georgina Prodhan, Reuters, Published on: 4 July 2011

China's Baidu is to partner with Microsoft for English-language search…The tie-up will direct English searches from Baidu to Microsoft's Bing, which will deliver the results back to Baidu's Web pages…Bing…filters out results in China relating to controversial subjects, such as political dissidents, Taiwan or pornography, to be able to operate in the country…Baidu spokesman Kaiser Kuo said Bing was not submitting to any further censorship or restrictions on its English search as a result of the deal "than they already do." Microsoft had no immediate comment beyond confirming the partnership..."Google has potentially shot itself in the foot when it comes to cooperations in the Chinese market," said Daniel Knapp, analyst at...Screen Digest. "Chinese local players like Baidu would be very wary about striking up a relationship with Google, a rogue authority in the eyes of the Chinese authorities. Microsoft has always been very diffident -- for Baidu it's much safer," he added.

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Related companies: Baidu Bing (part of Microsoft) Google (part of Alphabet) Microsoft