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Article

18 Apr 2005

Author:
Philippa Nuttall, Novis [USA]

Ben & Jerry's sees profit in fair trade ice-cream [USA]

Ben & Jerry’s [part of Unilever] last week claimed to be the first ice-cream maker in the US to produce an ice-cream made with fair-trade coffee, suggesting that ethically traded commodities can be good for business as well as beneficial for the struggling farmers. [also refers to Procter & Gamble, Starbucks]