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7 Dec 2018

Ana Zbona, Civic Freedoms and Human Rights Defenders Project Manager, Business & Human Rights Resource Centre

Human rights defenders and civic freedoms essential for profitable business, say major companies

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Read the statement here

Statement in Spanish

The statement is the first of its kind, with supporters including Unilever, adidas, Primark, ABN AMRO, Anglo American, Leber Jeweler, Domini and the Investors Alliance on Human Rights, and stresses that when human rights defenders are under attack, so is sustainable and profitable business.

Since 2015, we at Business & Human Rights Resource Centre have tracked more than 1,300 attacks on activists working on human rights issues related to business. 

Nearly six in ten countries are seriously restricting people’s freedoms of association, peaceful assembly and expression, according to CIVICUS. Civil society organizations are under pressure and human rights defenders, including trade unionists, anti-corruption activists and journalists are increasingly threatened, attacked or killed.

Human rights defenders, civil society organizations, international organizations and progressive governments have been insisting for years that this situation is unacceptable; that if civic freedoms which allow citizens to propose solutions to social problems, and to push governments to respect and protect human rights, are eroded, so are any prospects for sustainable development and just and inclusive economic growth.

Now, these voices have been joined by a group of powerful allies: well-known brands and investors who are vocal about how they, too, depend on the rule of law, accountable governance, stable investment environments and respect for human rights.

These businesses and investors “affirm[ed] the crucial role of human rights defenders and [their] firm commitment to the protection of civic freedoms” and recognize the responsibility of businesses and investors to respect human rights defenders. They committed “to find effective ways business can positively contribute to situations where civic freedoms and human rights defenders are under threat”.

As Paul Polman, CEO of Unilever & chair of The B Team, said:

“Given the increasing vulnerability of human rights defenders and shrinking space where they can operate safely, business has a role and a responsibility to defend and promote fundamental rights and freedoms.”

And as William Anderson, vice president social and environmental affairs Asia Pacific at adidas, the first company in the world to issue a stand-alone policy on human rights defenders, said:

We stand firmly behind these principles, which are aligned with our own published approach to safeguarding human rights defenders and our longstanding belief in free, fair and open societies, where freedom of expression and assembly is the norm, not the exception.” 

Companies taking this stand are doing so because it is the right to do, and because it aligns with their values and their vision for society. They are also doing it because it makes business sense. Employees everywhere are demanding that businesses they work with match their actions with their values. Take for example the 500 employees at Google who recently teamed up with Amnesty International to call on the company to #DropDragonfly - Google’s proposed search engine for China, which would have allowed censorship and state surveillance.

Consumers reward such behavior and are encouraging companies to play a more ethical role in society - to have an opinion and stand up for the things their customers care about. One study, for example, found that “three-quarters of consumers would stop purchasing from a company if it shared a different perspective on these social justice issues.”

Generation Z consumers are the most likely to favor social action by companies: according to 2017 research, 94 percent of Gen Z respondents believe companies should help address critical issues. That figure compares with 87 percent of Millennials, 83 percent of Gen X and 89 percent of Baby Boomers.

So it is perhaps not surprising that Maria Anne van Dijk, global head of environmental, social and ethical risk and policy at ABN AMRO, one of the signatories, said, when asked why they decided to support the statement:

''ABN AMRO is very happy to receive positive signals from clients after sharing our support for this statement. Many of our clients - especially NGOs - experience restrictions on their civic freedoms as well as access to financial services. This problem can only be effectively addressed in collaboration between governments, civil society and business”

On the eve of the 70th anniversary of the Universal Declaration on Human Rights, this statement sends a clear message that the current wave of attacks is intolerable for leading companies and investors.

Michael Ineichen, Programme Director of the International Service for Human Rights, said:

“Human rights defenders work to ensure that every person has access to quality education, a decent job, secure housing, a healthy environment and a doctor when we’re sick. By standing alongside human rights defenders, leading companies protect this critical contribution to a more positive future.”

The next step is the practical implementation of these commitments. While hesitance or even skepticism on the side of civil society is understandable, this statement should be a signal that business is not homogenous and that some can be partners on these issues.

Governments should work with these and other leading businesses to act on their own commitments to protect civic freedoms and human rights defenders, and do so multilaterally, for example through the Organisation for Economic Co-operation and Development. Meanwhile, other companies from all sectors should quickly catch up, and take on this increasingly inescapable agenda – it is their short and their long-term interest to do so.

Phil Bloomer, Executive Director of the Business & Human Rights Resource Centre (BHRRC), said:

"Hats off to these ground-breaking companies and investors. In a context of worsening attacks on civic freedoms worldwide, this international group of companies speaks up to protect civic freedoms, human rights defenders, and rule of law. This is vital to workers and communities and wider society. It is also crucial to stable, profitable, and sustainable business. Other responsible businesses and investors should follow rapidly. There is no time to lose.”


For more information on these issues, see this guidance document released by BHRRC and the International Service for Human Rights, and these recent reports by The B Team and Rights CoLab.

Read the statement here