Bottom Line for (Red)

Author: Ron Nixon, New York Times, Published on: 6 February 2008

...[C]onsumers have generated more than $22 million to fight H.I.V. and AIDS in Rwanda by buying iPods [made by Apple], T-shirts, watches, cologne and...laptops, with all of them branded “(Product)RED.”... Yet detractors say Red has fallen short. They criticize a lack of transparency at the company and its partners over how much they make from Red products, and whether they spend more money on Africa or advertising... Over all, more than $59 million has been contributed by Red and its corporate partners to the Global Fund. [also refers to American Express, Dell, Gap, Giorgio Armani, Hallmark, Motorola]

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Related companies: American Express Apple Dell Gap Giorgio Armani Hallmark Cards Motorola