[F]ollowing a commitment by PUPA to the Business Call to Action (BCtA)...[t]he educational company has...pledged to employ 2,000 low income women as part of its micro-franchise network, leading also to quality early childhood development for over 500,000 low income children…by 2017…The PUPA model was based on a successful pilot project co-sponsored by LEGO and the Instituto Aprender Fazendo…As part of the project, a training and certification program is offered to parents and caregivers…The company has been successful in reaching low-income populations who traditionally do not have access to the educational tools related to early childhood development learning…With an initial…loan from the Inter-American Development Bank’s Opportunities for the Majority...PUPA has also been working to scale up its unique model.