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12 Jun 2018

Briefing reviews measures taken by sponsors of the Swedish Football Association to address human rights risks associated with 2018 FIFA World Cup

Swedwatch's latest briefing "The 2018 FIFA World Cup in Russia: Sponsorship and human rights" focuses on the role of corporate sponsors in addressing human rights risks associated with major sporting events. It highlights measures taken by sponsors of the Swedish Football Association (SvFF) and reviews developments since the last studies conducted in 2014. The report notes improvements in efforts to manage human rights risks, most notably, all companies that took part in the study’s survey have adopted human rights policies that extend to their sports sponsorships. In 2014, none of the then investigated companies had such policies in place. However, the briefing concludes that there remains a gap between policy and practice. Swedwatch calls on sponsors to act on human rights impacts, for example through encouraging sports associations to raise the identified human rights impacts with its international counterparts.

Swedwatch approached 13 corporate sponsors, of which seven chose to reply and are included in the report. The report is available below.