After the 25 January uprising, Hassan Malek [of Malke Group] decided to work “hard and fast” to ride the wave of change. “I got involved with civil society work, especially as it related to businessmen"...Over the last year, Malek has been meeting with a large number of businessmen, not just from the Muslim Brotherhood, but a wide section of society, to encourage them to play a more developmental role in Egypt’s economy. It culminated in the creation of "Ebda" (the acronym translates to the Arabic word for “start”). Its slogan is: “It’s never too late to start”which aims to act as a channel between investors and the government, encourage the development of small and medium-sized enterprises across Egypt, and conduct vocational training.