[A]lthough U.S. law prohibits American companies from doing business in Sudan, companies like Fidelity and the Olympic sponsors have the ability, by raising their voices, to make a difference. Business as usual just won't do...GE [General Electric]...has handled the controversy well. The company provided $2 million in aid to refugees in Darfur and said it would raise the issue with the International Olympic Committee. [also refers to McDonald's, Kodak, Johnson & Johnson, PetroChina, Coca-Cola, John Hancock (part of Manulife), Visa]