"Business has a catalyst role to play in tackling social issues", says Aviva's corporate responsibility director
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The company's online 2012 corporate responsibility report…focuses on trust and transparency, attracting and retaining talent, environment and climate change, and community development…Through its Street to School programme Aviva...originally aimed to help 500,000 young people away from the street and into education by 2015, but has already exceeded this goal...Aviva recently commissioned pioneering participatory research to gain feedback from the beneficiaries…to evaluate the true impact of the programme and identify areas of improvement...Marie Sigsworth [Aviva’s Corporate Responsibility Director] explains: “…we believe that business has a catalyst role to play in tackling social issues…No one organisation can do this alone. It’s about sharing our expertise and learnings with others. ”…An example of Aviva's role as a catalyst for change is its on-going work with the UN...
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Aviva’s approach to corporate responsibility is a key pillar of our business strategy. It underwrites our ability to deliver on our promises to our customers and to extend the positive contribution we make to society. Our full CR report is structured around the most significant issues for our business: Trust and transparency...Climate change and environment...Attracting and retaining talent...Community development...Responsible investment. We cover Group-wide progress towards our CR strategy and goals, including activities around the world.