This year marks the midpoint [of] the UN Millennium Development Goals (MDG). In this pivotal year...the biennial World Business and Development Awards (WBDA) in support of the goals, to be unveiled 24 September, will throw ambitious and innovative efforts by business to help meet these targets into the limelight...In order to win a project must illustrate the value of links between core business practices and the MDGs. They must promote business-led initiatives to alleviate poverty and further sustainable development. They must raise awareness of the MDGS in the world business community. Lastly, they must promote a compelling business case for engagement by sharing best practices and striking new partnerships. [refers to GlaxoSmithKline, Tetra Pak (part of Tetra Laval ), Cemex]