Traceability has become an especially pressing issue for the clothing industry in recent years, as stories of worker exploitation have emerged from the developing world...In May, the Global Reporting Initiative...published “The Transparent Economy”...[whose] lead author...John Elkington...says it is the growing interest of supermarkets in traceability that will turn it from a minor activity into a common practice...Critics point out that such systems do not in themselves guarantee ethical behaviour...Advocates counter that supply chain transparency should, in itself, make it easier for independent observers to police standards and for consumers to make informed decisions. [refers to Cooperative Bank, Dole, Gap, Historic Futures, Icebreaker, Kraft, Levi Strauss, Nestle, Nike, Tesco, Walmart]