If a beer maker needs hops for a brewery in South Sudan, should it import those hops from Australia when Sudanese farmers can grow a similar crop? This is a critical question that is driving the global discussion on hunger today. While governments and non-profits have a critical role to play in reducing poverty and hunger around the world, it is becoming clear that the global food and beverage companies may have an even stronger hand to play...These global companies are buying the ingredients...for food products on an enormous scale, but not from small farmers in the developing world who make up the majority of the world's poor...Thus, poor farmers lack dependable buyers that could give them fair prices and a consistent market, helping them and their families out of poverty...[The] corporate sector is starting to come around -- realizing that they can earn a profit, while also having a positive social impact. [refers to Nestlé & its brands Nescafe, Cheerios, PowerBar; Kraft & its brands Nabisco, Cadbury; PepsiCo & its brands Frito-Lay, Quaker Oats; SABMiller & its brands Miller, Peroni; also refers to Strauss Foods, Coca-Cola, Odwalla (part of Coca-Cola), Wal-Mart, Cargill, General Mills]