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Casas Bahia

Headquarters in Brazil

Casas Bahia website: www.casasbahia.com.br

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Article
29 August 2006

Opportunities to profit from the honourable poor [Brazil]

Author: Jonathan Wheatley, Financial Times

...Casas Bahia, a retailer of household goods...has been making money successfully from low-income consumers for decades, largely on the premise that the poor do indeed make good payers - if properly screened. Michael Klein, managing director, says...

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