Headquarters in Brazil
Casas Bahia website: www.casasbahia.com.br
Author: Jonathan Wheatley, Financial Times
...Casas Bahia, a retailer of household goods...has been making money successfully from low-income consumers for decades, largely on the premise that the poor do indeed make good payers - if properly screened. Michael Klein, managing director, says one...
- Related companies: Casas Bahia