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Article

9 Jan 2018

Author:
Sheryl Estrada, DiversityInc

Celebrities criticize H&M for racist ad; The Weeknd severs ties

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"The Weeknd, 'deeply offended' by 'coolest monkey' ad, severs ties with H&M," 9 January 2018

The fallout from H&M’s racist advertisement on the global company’s U.K. website featuring a Black boy wearing a green hoodie with the phrase “Coolest Monkey in the Jungle” continues with Grammy Award-winning artist The Weeknd tweeting to his more than 8 million followers that he will no longer work with the brand... The Swedish retailer...has an all-white board of directors.

...H&M... removed the image from its U.K. website on Monday and issued an apology after threats of boycotts began on social media... The company said it “regrets the actual print” and in addition to removing the photo of the hoodie from its websites the sweatshirt will be removed from the product line, and the “mistake” is being investigated.

...NBA superstar LeBron James [said via his Instagram account]..."H&M you got us all wrong! And we ain’t going for it!... We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that’s what we love because the benefits at the end of the road are so beautiful!”... Questlove, a member of the hip hop band “The Roots,” inferred to his 1 million Instagram followers on Monday that the advertisement stemmed from a lack of diversity in H&M’s boardroom.