"...[M]any Chinese firms have realised they need to undertake CSR, but have no idea how. They don't take environmental protection seriously, but then plant some trees. Labour relations are bad, so they build new offices for the government. Their employees buy ivory products, and the company holds grand ceremonies to announce donations to environmental groups...The last three years have seen some Chinese companies and diplomats try to change this....Good CSR isn't just making charitable donations with a portion of your profits. It is about linking local development with the development of your firm."