Rodrigo Alvarez owns three hectares of lemon trees in Guerrero, Mexico, barely enough to keep his family alive...A loan of 75,000 Pesos ($6,800)—the market price for an effective irrigation system—would allow Rodrigo to triple his revenues...he could then send his children to school...To test [a new] concept ["Hybrid Value Chains"] over the past three years, Ashoka has been conducting a pilot project with Amanco [part of Grupo Nueva]...Amanco's link in the chain is design, manufacture, and installation of the irrigation systems. The [NGOs] act as distributors, marketing and selling the systems to small farmers...Ashoka...developed a financing system in conjunction with Asociación Mexicana de Uniones de Crédito del Sector Social...and secured a marketing arrangement with Wal-Mart in the case of Guerrero. [also refers to Danone]