[S]mart people and organizations are making the "business case" for sustainability, making...calculations as they analyze the life cycles, carbon production and water footprints of a variety of products...But, impressive as this work is, it is no replacement for having the courage to actually contemplate the state of the world around us...We are in a global environmental emergency, but we are behaving as if incremental improvements to "business as usual" will do...Many companies are looking beyond sustainability to survivability in their radical approaches to environmental issues...[refers to Gucci, Kering, Puma, PricewaterhouseCoopers, Stella McCartney, Trucost, Unilever, Yves Saint Laurent].