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Close, But No Cigar: Starbucks' programs show improvement in commitment to fair trade, but not nearly enough

Author: Deborah James, Global Exchange, Published on: 22 October 2001

On Friday Starbucks announced new programs related to Fair Trade Certified coffee, including the commitment to purchase 1 million pounds of coffee over the next 18 months. Global Exchange is pleased about any increase in the amount of Fair Trade Certified coffee purchased in the United States, as it means a direct and immediate improvement in the lives of farmers around the world. However, the announcement falls short of offering brewed Fair Trade coffee at least once a week at all store locations, a move that would prove a significant commitment to Fair Trade...And Starbucks' volume as a percentage of sales is still far below the industry minimum standard of 5% Fair Trade shared by almost every other of the 100 companies offering Fair Trade Certified coffee.

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Related companies: Starbucks