Close, But No Cigar: Starbucks' programs show improvement in commitment to fair trade, but not nearly enough

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Article
22 October 2001

Close, But No Cigar: Starbucks' programs show improvement in commitment to fair trade, but not nearly enough

Author: Deborah James, Global Exchange

On Friday Starbucks announced new programs related to Fair Trade Certified coffee, including the commitment to purchase 1 million pounds of coffee over the next 18 months. Global Exchange is pleased about any increase in the amount of Fair Trade Certified coffee purchased in the United States, as it means a direct and immediate improvement in the lives of farmers around the world. However, the announcement falls short of offering brewed Fair Trade coffee at least once a week at all store locations, a move that would prove a significant commitment to Fair Trade...And Starbucks' volume as a percentage of sales is still far below the industry minimum standard of 5% Fair Trade shared by almost every other of the 100 companies offering Fair Trade Certified coffee.

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Article
19 October 2001

Starbucks buying more Fair Trade coffee beans

Author: Kathy Mulady, Seattle Post-Intelligencer

Starbucks Coffee announced yesterday that it will buy a million pounds of Fair Trade Certified coffee within the next 18 months, and also is giving $1 million to be used for capital investments, quality improvement, credit, and other initiatives to boost the standard of living for coffee farmers. The Seattle-based coffee company will also begin offering Fair Trade coffee once a month as its coffee of the day.

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Article
18 October 2001

company press release: Starbucks Coffee Company Responds to the Plight of Coffee Farmers

Author: Starbucks

Starbucks Will Offer $1 million in Financial Support to Coffee Farmers And Will Expand its Fair Trade Certified Coffee Program

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