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Article

2 Aug 2013

Author:
Jo Confino, Guardian Sustainable Business

Compelling sustainability vision needed to align business initiatives

The number of sustainability projects to address everything from women's empowerment to agriculture is multiplying. Better alignment and collaboration are needed to ensure their success..The way the UNGC hopes to get around this problem is to encourage all companies and business-led organisations to rally around one overarching vision, built around the post-2015 global development agenda, as the Millennium Development Goals give way to the incoming Sustainable Development Goals (SDGs)...But this will work only if the UNGC and other organisations are able to sit around the same table and work together, rather than focus on pushing their own individual agendas...[T]hose engaged in the sustainability change process need to understand and master their egoic needs and work with others in true partnership. This means being open about failures, transparent in their ways of working and being bigger than themselves by sharing emerging successes so that change can be driven at speed and at scale.[Refers to Mars]