Consultant, Children’s Rights & Business at UNICEF
UNICEF Private Fundraising & Partnerships Division
Corporate Social Responsibility Unit
Consultant to support
Children’s Rights and Business in the food and beverage industry and
Children’s Rights and Business Principles 6 (related to marketing and advertising)
The Corporate Social Responsibility (CSR) Unit within the Private Fundraising and Partnerships Division is responsible for developing UNICEF’s strategy for advancing children’s rights with business in order to guide UNICEF country offices, regional offices and national committees. The strategy is complemented by a range of tools that provide further technical and practical guidance on how businesses can implement CSR for children. The unit provides technical guidance and leadership on mainstreaming of CSR issues into initiatives for business and human rights, and will provide networking, knowledge strengthening and learning opportunities for UNICEF staff and partners.
Traditionally, UNICEF’s engagement with the business sector has focused mainly on mobilizing funds and other resources towards implementation of programmes for children. Today, UNICEF recognizes that such interactions only touch the surface of the potential business has to contribute to UNICEF’s mission and the global agenda for children.
Since the release of the Children’s Rights and Business Principles in 2012 a considerable effort has been made to put in place tools and guidance for business to begin implementation of the Principles. Then, in February 2013, the Committee on the Rights of the Child adopted the General Comment on State obligations regarding the impact of the business sector on children’s rights which provides guidance to states on how to interpret the Convention on the Rights of the Child in the context of business activities. Furthermore, the Strategic Framework on CSR were finalised in 2013, allowing the organization to operate within a common framework for addressing business impacts on children’s rights.
UNICEF’s work related to children’s rights and business represents a unique opportunity to work together with the private sector, governments, civil society including academia and media partners on the corporate responsibility to respect and support children’s rights. UNICEFs work on CSR and the development of standards and guidance for business has generated significant interest on the business and child rights agenda among UNICEF Country Offices and National Committees.
From child labour on cocoa plantations to child-directed marketing of high-sugar, calorie dense beverages, children’s rights intersect with the food and beverage (F&B) industry throughout its value chain, impacting the lives of millions of children. A better understanding of these impacts, and how to effectively engage and influence the industry is critical to ensure respect and support for children’s rights by the sector.
With this in mind, the purpose of this consultant is to support UNICEF’s CSR Unit in the development of draft strategy and recommendations to promote children’s rights in the context of the food and beverage industry. In addition, the consultancy will also increase the capacity of the unit specifically with regards to the implementation of Children’s Rights and Business Principle 6 – to ensure respect and support of children’s rights in marketing and advertising.
Scope of Work
The consultant will provide support to the CSR unit in developing expertise and knowledge on the food and beverage industry; and child rights in marketing & advertising through:
- The development of a draft UNICEF-wide strategy for influencing the F&B industry through engagement with select industry stakeholders;
- Corporate outreach, advocacy and engagement with the F&B industry for implementation of the Children’s Rights and Business Principles (the Principles);
- Support to Develop Guidance on Implementing Principle 6 – Children’s Rights in Marketing and Advertising.
Deliverables Relevant to Scope of Work Area 1
The development of a draft UNICEF-wide strategy for influencing the F&B industry through engagement with select industry stakeholders
- Organisation of an internal capacity building workshop on the F&B industry for UNICEF LACRO in Q4 2015 in order to generate awareness, buy-in, and agreement on UNICEF’s objectives within the industry and a potential future UNICEF-wide industry engagement strategy
- Mapping of UNICEF’s past and current engagements with the F&B industry
- Mapping of potential UNICEF partnerships with the F&B industry
- Review and support the mapping of positive and negative impacts of the F&B industry on children’s rights, including identification of current F&B industry initiatives that effectively mitigate children’s rights risks or proactively support children’s rights, as well as an industry-wide key stakeholder map.
- Roadmap for the development of a UNICEF-wide strategy for engagement of the F&B industry
- A draft UNICEF-wide strategy for engagement of the F&B industry (including a risk assessment due diligence process, as well as a communications framework for PSE F&B industry engagements)
- Implementation plan for the UNICEF-wide strategy for engagement of the F&B industry
Deliverables Relevant to Scope of Work Area 2
Corporate outreach, advocacy and engagement with the F&B industry for implementation of the Children’s Rights and Business Principles (the Principles)
- Guidance and corporate engagement support with the food and beverage industry and key businesses to better respect and support children’s rights, including advocacy and programmatic engagement.
- Identification and execution of follow-up actions needed to support corporate partner(s) with the implementation of UNICEF’s official recommendations resulting from a study on marketing and advertising, and other recommendations related to the Principles. This may include in-country travel.
- Coordination support provided for UNICEF Côte d’Ivoire’s study identifying child rights impacts in the cocoa supply chain.
- Research and policy support with regards to breast milk substitute producers.
- Participation in at least 2 workshops with the objective of strengthening UNICEF’s relationship and knowledge of work being done by potential or current corporate F&B partners.
Deliverables Relevant to Scope of Work Area 3
Support to Develop Guidance on Implementing Principle 6 – Children’s Rights in Marketing and Advertising
- Mapping of children’s rights in marketing and advertising throughout industries.
- Draft guidance for general (and industry specific) corporate marketing and advertising policies and practices that respect and support children’s rights.
- Summary of existing evidence to support potential recommendations for corporate policies that respect children’s rights in marketing; including the execution of any necessary research studies to collect non-existent and needed evidence to support potential recommendations.
- Report (or input for the report) on the results of the Healthy Marketing Study being executed in Panama in collaboration with Stanford University regarding the potential for healthy marketing companies in schools to incentivise positive substitution in children’s consumption choices.
- Input for the design and execution of LACRO’s research on a UNICEF recommended product labelling model and evidence to support this potential recommendation.
The incumbent will report to the Corporate Alliances Manager, CSR.
Qualifications and Experience of Successful Candidate
Candidates should hold a master’s degree in law, social or political science, management, or related field or have equivalent experience. Research background is required, along with 2-3 years of experience in corporate social responsibility. Proven experience that demonstrates an ability to work independently and to meet tight deadlines. Proven knowledge and experience with children’s rights in marketing and advertising an advantage. Applicants must have a proven record of excellent writing and analytical skills in English.
How to Apply
Qualified candidates are requested to submit a cover letter, CV and P 11 form (which can be downloaded from our website at http://www.unicef.org/about/employ/index_53129.html) to Suba Jayasekaran, CSR Manager: [email protected] with subject line “Consultancy: Food & Beverage sector” by 16 October 2015, 5:00pm CET. Please indicate your ability, availability and daily/monthly rate to undertake the terms of reference above. Applications submitted without a daily/monthly rate will not be considered.
Only Shortlisted candidates will be contacted.
Job title: Consultant, Children’s Rights & Business in the food and beverage industry
Contract: 11 months starting in November 2015
Closing date: 16 October 2015