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Article

14 Jul 2011

Author:
Katie Nguyen, AlertNet

Corporate donors seek value for money in a crisis [UK]

Representatives from Barclays, Toyota, Standard Chartered and Virgin, among others, were invited to a breakfast briefing by the British Red Cross...In their cost-benefit analysis, [corporate donors] worry about giving money to tackle the symptoms of a disaster rather than its root causes..."You can't avoid an earthquake or a tsunami but you can avoid famine and drought. The money should have been spent five years ago, not now that people are starting to die." [a company representative said]...Another participant said one of the questions he faces in deciding if his company should donate is working out "how important a disaster is to offices around the world...if it's in people's consciousness."...From the British Red Cross side of things, [international director David] Peppiatt explained the factors that determine whether the aid agency launches an appeal for funds