These are issues that big investors will want to know even more about in the coming year - how companies are handling potential threats to long-term shareholder value such as climate change, the explosion in obesity, or human rights lawsuits...Yet some chief executives' messages are curiously cut off from these developments. Indeed it can be hard to work out precisely what risks a company faces among the warm, fuzzy generalisations that still populate the language of corporate social responsibility. [refers to positive examples of CEO forewords in corporate responsibility reports by Mattel, Novo Nordisk, Gap; mixed example - Vodafone; poor examples - Danone, Toshiba]