Corporate Social Responsibility, or CSR, comes from the public relations stable. It is overfull of the emotion of political correctness, suitably nebulous, devoid of accountability;...Altruism is not written into the charter of too many corporations. For any real exchange between the haves and the have-nots, there are at least two requisites: one, a level playing field where the two parties can talk freely and negotiate; and two, an understanding of what the other brings to the table, so that the costs and benefits can be weighed.