2014 will see the importance of the sustainability challenge grow only further: food security, climate change, global poverty, resource constraints, and so on...[B]usiness simply has to be part of the solution...[But] business' record on this front is mixed...That's not to say corporations don't have many perfectly sound, eminently rational and – on occasion – genuinely innovative responses...The appetite for more accelerated, transformative change is rising...2014 will be the year that corporate sustainability becomes seen as too important to be left to corporates themselves...But the possibility of a richer, wider, more vigorous discussion is very real indeed. It just requires those in business to listen to this mismatch of mavericks and outsiders. Just as it requires us in media to report on them. [Refers to Co-operative Bank (part of Co-operative Group), Co-operative Group]