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Article

17 Oct 2006

Author:
Deutsche Presse-Agentur

Disney cleans its plate of junk food [USA]

Disney…[will] license its characters' names only to foods that follow government guidelines for healthful diets…Disney [will] refuse to tie its brand to oversize portions, foods…[with high] per cent of…fat,…saturated fat or…added sugar. In its parks, Disney will replace French fries and soda with vegetables and fruit drinks…The decision comes after Disney announced…that it was ending its licensing deal with McDonalds…Other major companies that will be affected by the new policy include Coca Cola and Kellog. However. Disney will continue to accept advertisements for junk food on its TV stations, including its…children's channels…