...today firms are essential to the development and protection of Human Rights (HR), and are expected to act as necessary partners to governments and international organizations in their promotion and respect...Nevertheless, corporations are not legally compelled to act under guidelines of the United Nations (UN) HR framework. This in turn, alongside globalization, has created a governance gap in enabling a permissive environment for wrongful acts by companies...Although CSR policies are supposedly adopted in a voluntary manner, the reality is private businesses are in the centre of a “System of CSR Promotion and Advocacy”, determined by a number of drivers, pressures and incentives...this research aims to shed light on why indigenous third world country corporations uptake CSR policies...It follows the case-study methodology analysing the case of the sugarcane and ethanol industry in the Cauca Valley. Empirical data was gathered from 22 semi-structured in depth interviews conducted in Cali, Colombia with executives from Manuelita S.A., Caicedo Gonzales Foundation (CGF), National Association of Sugarcane Growers (Asocaña), workers from the plantations, and academics...The consequences of outsourcing the services of sugarcane workers meant...a great loss on many fronts [for the workforce]...[refers also to Riopaila & Castilla S.A.]