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Article

21 Dec 2011

Author:
Ryan Martens, Fast Company Co.Exist

Engineers: Why Aren’t You Doing Work For Good?

It turns out that the way of life that we all helped create is not sustainable for the future, and we need to fix it. Are you an engineer? If so, our society needs you to apply yourself to the global warming problem for the remainder of your life…As Citizen Engineers, let’s own the problem of climate change and take responsibility for it together...What if we all started measuring ourselves and our jobs on more than just scales of “feasible” and “effective”? Many design-thinking folks have added “desirability,” but how about adding “socially just” and “environmentally sustainable” as the 21st century criteria? [refers to Google, Method Soap, BioSense, Rally Software, Interface]