Ethical product certification catching on in India

Author: Press Trust of India, Published on: 11 April 2010

Indian brands are taking the first step towards following Fair Trade...Shop for Change is a non-profit organisation offering Fair Trade certification in India. It has already certified a range of T-shirts made by Kishore Biyani-led Future Group’s private label, ‘Mother Care.’ ...Corporates in India seem to have woken up to the idea and its possibilities. “The concept has a future, but it will take time. We also want brand respectability, especially with the increase in consumer awareness,” a senior official of a Delhi-based retail firm said....another agency, Jain Irrigation, has rolled out its own certification system for the country, dubbed GAP (Good Agriculture Product), which is a modified version of the globally—accepted GAP standardisation that lays out norms to be followed by farmers on hygiene and quality.

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Related companies: Jain Irrigation