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Ethiopia: Documentary claims Afriflora Sher operations abusing human rights including denial of access to water; company denies allegations

A video documentary by Zembla claims that Afriflora Sher's flower farm in Ethiopia in involved in human rights abuses including denial of access to water and labour-related violations such as failure to pay workers a living wage. The company has denied the allegations.


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10 June 2017

Afriflora's response documentary allegation human rights abuses in its Ethiopia operations

Author: Afriflora Sher (The Netherlands)

"Reaction to Broadcast by Zembla: Statement on Behalf of the Employees and Management of Sher Ethiopia"

In reaction to the broadcast by ZEMBLA in the series “Hollandse Handel” (Dutch Trade) on May 18th last, we wish to distance ourselves in strong terms from the gross inaccuracies and inadequacies which have been outlined by ZEMBLA concerning the alleged abuses in the management of our production companies in Ethiopia. We deeply regret that our outstanding reputation in the field of sustainability and corporate social responsibility has been depicted in a completely incorrect and unacceptable way in Dutch media, and that, as a result thereof, we have been put in a position of having to defend ourselves for our current policy.

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10 June 2017

Documentary alleging human rights abuses in Afriflora's operations in Ethiopia

Author: Zembla (The Netherlands)

"Dutch Roses from Ethiopia"

Every day more than nine million roses arrive from Africa to the Netherlands. Top production is on the day before Valentine's Day and Mother's Day. Then over a hundred million roses are traded in Aalsmeer. Most roses come from Africa, because many Dutch rose growers went to Africa because the conditions for rose cultivation are more attractive than in the Netherlands. The temperature is favorable, there are tax benefits and labor is cheap. Most greenhouses are situated next to rivers and lakes, because a rose needs about seven liters of water per stem. Many of the roses have a fair trade label. Zembla goes to Ethiopia and examines how fair the African rose is growing.

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