[International] Alert convened business leaders from Acholi and Lango sub-regions of Northern Uganda for a meeting titled “Business and Peace in Uganda: Lessons from Sri Lanka and Kenya” aimed at exploring the role of the private sector in ensuring a peaceful electoral process in the 2011 presidential and parliamentary election in Uganda...[T]he group [Northern Uganda Business Forum for Peace]...formulated core peace messages concerning the upcoming elections for different stakeholders, leading to a strong communiqué that was sent to the press...[A] working group volunteered to adapt the NUBFP message for peaceful elections for a national audience...[but] key messages...were not observed.