What to make of Facebook—which holds itself up as an icon of openness—and its flirtation with the largest authoritarian nation on earth?...Mark Zuckerberg, CEO of the [company, said]...in October..."I don't want it to be this company that just spreads American values...For example, we have this notion of free speech that we really love and support at Facebook…But different countries have their different standards around that...My view on this is that you want to be really culturally sensitive and understand the way that people actually think."...[A] businessman in Beijing familiar with China's Internet legacy...believe[s] Facebook will be allowed into the country, subjected to the same treatment Google and Yahoo received, and then spit out—its reputation for openness damaged, and its technology metabolized by a China eager to find new ways to spy on its citizens. The potential price for Facebook: its standing in the U.S., its most important advertising market... Human Rights Watch...wrote Mr. Zuckerberg last month...[to warn] against being "complicit in the Chinese government's efforts to censor political speech, thwart virtual organizing, or obtain the identities of the government's critics online." Among the concerns: Facebook's requirement that members use their real names, a ticket to jail for those who criticize the government... Mr. Zuckerberg[‘s view of]…Facebook as...sensitive and, one assumes, conforming to local cultures…was reiterated...by the company's lobbyist in Washington. "Maybe we will block content in some countries but not others," Adam Conner told the Journal. "We are occasionally held in uncomfortable positions because now we're allowing too much, maybe, free speech in countries that haven't experienced it before." [also refers to Sina, Baidu, Alibaba]