Equal Exchange, the 60 person employee-owned cooperative that has led the nation in Fair Trade coffee sales since creating the category in 1986, expressed disappointment today by the very modest scope of Procter & Gamble's recent decision to begin selling a Fair Trade Certified(TM) coffee...If in 2004 P&G can at least match the small Massachusetts cooperative pound for pound in Fair Trade coffee sales, then Equal Exchange will donate $25,000 to one of their small farmer cooperative trading partners in Latin America.