FIFA has avoided reputational disaster by scrapping plans to expand the 2022 Qatar World Cup to neighboring human rights abusers Saudi Arabia, the UAE, Bahrain, Oman, or Kuwait... Allowing neighboring countries with similar – or worse – records to share hosting rights so late in the game would have indicated FIFA’s stated commitments to delivering a rights-respecting World Cup are no more than empty words... Under pressure from activists, fans, and sponsors, FIFA has amended its statutes, setting up a Human Rights Advisory Board and adopting a landmark Human Rights Policy... The human rights community stood united in telling FIFA that expanding the World Cup in a hasty process that did not address current abuses would reward human rights abusers and set back the reform process under the UN Guiding Principles on Business and Human Rights. The World Cup is the globe’s most watched sporting event. Future hosting arrangements should always address human rights as a key part of any game plan.