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Article

30 Jun 2010

Author:
Sharan Bal, CSR Asia

FIFA fails to score at the World Cup

…The World Cup has the ability to unite the world despite political differences…There are many environmental, social and governance issues associated with the 2010 FIFA World Cup as a major business operation…Due to poor governance from FIFA…this tournament is responsible for the largest carbon footprint on record…with 2.7 million tonnes of carbon dioxide…However…[t]here are definitely positive initiatives associated with the World Cup. Corporate sponsors such as Coca-Cola help to provide safe drinking water to schools in South Africa. Nike sponsors several teams…whose jerseys are made out of eight recycled plastic bottles. Puma is building capacity through business with a small sustainable supplier in South Africa…