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Firms Brace for New European Data Privacy Law

Author: Kevin J. O'Brien, New York Times, Published on: 13 May 2013

The effort in Europe to adopt the world’s strongest data protection law has drawn the attention of dozens of lobbyists from U.S. technology and advertising companies...Facebook, Apple, Google, Amazon and I.B.M., individually and through industry groups, have all sought to actively participate in a legislative process that could give half a billion consumers the right to withhold basic personal details while using the Web...The measures would prohibit the use of a range of standard Web tracking and profiling practices that companies use to produce targeted advertising, unless consumers gave their explicit prior consent. The bill would also grant European consumers a fundamental new right: data portability...“There is an expectation that data protection laws around the world are going to become more stringent, and Europe is leading the way,” [said Justin Cornish, a lawyer at Latham & Watkins in Dubai.] [Also refers to Amway (part of Alticor), Aon, BMW, Daimler, European Aeronautics Defense & Space, ExxonMobil, Facebook, Google, Hogan Lovells, Latham & Watkins, Procter & Gamble, Rovio Entertainment, Taylor Wessing, UBS]

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Related companies: Alticor Amway (part of Alticor) Aon BMW Daimler ExxonMobil Facebook Google (part of Alphabet) Procter & Gamble UBS