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Following Toys R Us announcement of gender-neutral marketing in UK, petition calls on US stores to follow suit

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23 September 2013

Parents Petition Toys ‘R’ Us To Do Away With Gender-Specific Marketing

Author: CBS (USA)

Parents have begun a campaign to stop mounting Toys ‘R’ Us from marketing its toys by gender, accusing the retail giant of sexism...The petition, which had reached more than 3,000 signatures...claimed Toys ‘R’ Us has grown “more extreme” in its separation of toys geared toward boys and girls...Change.org senior organizer Shelby Knox [said] that she would like to see the retailer stop putting blue and pink sections in its stores, and hanging signs that identify toys based on gender...But the U.S. division of Toys ‘R’ Us claimed its stores do not have gender-specific sections to begin with...[The company said:] "Toys are merchandised by product category, so customers can easily see the breadth of assortment.”

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8 September 2013

Toys 'R' Us U.K. Agrees To End Gender Marketing In Response To 'Let Toys Be Toys' Campaign

Author: Huffington Post

Toys "R" Us announced Friday that its U.K. stores will stop labeling toys "boys" and "girls."...The change comes in response to a campaign from the group "Let Toys Be Toys" asking retailers "to stop limiting children's imaginations and interests by promoting some toys as only suitable for girls, and others only for boys."..."We look forward to seeing Toys 'R' Us lead the way to a more inclusive future for boys and girls." [said Megan Perryman, a Let Toys Be Toys campaigner]...Toys "R" Us has attempted to put aside stereotypes in the past. In 2012, the U.S.-based company's Swedish branch gained attention when images in its Christmas catalog challenged traditional gender roles...Last summer, Harrods unveiled a massive new toy department organized by theme instead of gender...A...Change.org petition [also seeks] to get Toys "R" [US] stores...to jump on the bandwagon. [Also refers to Boots, Entertainer, Tesco, TK Maxx (part of TJX), Sainsbury’s]

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7 September 2013

Toys R Us to Halt Gender-Specific Marketing

Author: William Bigelow, Breitbart

Toys R Us has caved to pressure from a group called Let Toys Be Toys, which asserts that labeling toys as boys’ toys or girls’ toys is sexist. Toys R Us said from now on, their marketing will be more inclusive and they will not make any explicit references to gender in their stores...Managing Director Roger McLaughlan joyfully reported, “We very much enjoyed meeting Let Toys Be Toys. We will work with the Let Toys Be Toys team to ensure we develop the best plan for our customers.”...Tricia Lowther, 44, a co-founder of let Toys Be Toys, and has a five-year-old daughter, told MailOnline: "[W]e seem to have tapped in to a huge and growing sense of frustration with the way toys are promoted according to outdated, illogical and sexist stereotypes." [Also refers to Boots, Entertainer, Tesco, TK Maxx (part of TJX), Sainsbury’s]

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